Quick-commerce platform Zepto has quietly launched an in-app UPI payment feature that lets users complete transactions directly within its mobile app, eliminating the need to switch to external payment apps such as Google Pay or PhonePe. The native UPI integration streamlines the checkout process, reduces friction at payment, and aligns Zepto with industry peers like Swiggy and Zomato that have already introduced in-app UPI options. The rollout does not yet appear to have been formally announced by the company, and details such as the partner bank or backend structure remain undisclosed.
Industry observers note that bringing payment flows in-house gives platforms greater control over the transaction experience, improves data capture on user behaviour, and could reduce dependency on third-party providers, supporting faster, more reliable checkout and potentially boosting order completion rates. Zepto’s move comes amid broader efforts by delivery and quick-commerce players to tighten the payments layer as competition intensifies.
