Unlocking Growth in Semi-Urban India

By mid-afternoon on November 11, the ballroom at the Jio World Convention Centre was humming with a peculiar tension—part curiosity, part impatience, part opportunity waiting to be seized. Retailers from Jalgaon, Nashik, Malegaon, Pune, and dozens of fast-growing trade pockets had travelled to Mumbai, not merely to listen but to be heard. On the other…