Friday, December 5, 2025

Trends and customer spending patterns in the Direct Selling Industry

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Sujit Jain
Sujit Jain
The writer is Chairman & Managing Director, Netsurf Communications Pvt. Ltd, a leading direct selling company in India that offers more than 90 natural and herbal products in 5 distinct categories i.e. Health Care, Personal Care, Home Care, Colour Cosmetics and Agriculture.

Direct Selling is a rapidly growing industry in India, and it has witnessed signifi cant changes in customer spending patterns and trends in recent years. In recent years, the industry continues with its growth trajectory, and new trends are emerging in the way customers spend their money. Let’s take a closer look at some of…

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