Wednesday, July 24, 2024

Salad Days Completes First Phase of Expansion in Mumbai

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Salad Days, India’s healthy foods brand, has announced the successful completion of the first planned phase of its expansion in Mumbai. The brand has opened three new cloud kitchens in Andheri West, Lower Parel, and Khar.

Following its expansion in Delhi-NCR and Bangalore, Salad Days made its Mumbai debut in mid-January this year with the launch of a cloud kitchen serving Andheri East and Powai. Within a short period of time, the brand has clocked over 15,000 orders in the city, demonstrating a strong foothold and growing customer base. The brand aims to acquire half a million customers in Mumbai within the next two years to meet the rising demand for nutritious food options among the metropolitan’s health-conscious population.

Commenting on the expansion, Varun Madan, Founder & CEO, Salad Days, said, “The healthy food market in India is expected to reach $30 billion by 2026, growing at a CAGR of 20%. This tremendous growth reflects a shifting consumer mindset towards healthier, more sustainable eating habits, and we are well-positioned to remain at the forefront of this transformation. As an early entrant in the healthy foods landscape, we undertook the onus of redefining the perception of salads in India, and have succeeded in transforming them from mere side dishes into nutritious, delicious meals that cater to diverse tastes and dietary preferences. With this expansion, we’re excited to bring our offerings to a wider audience and further our mission of making healthy eating a preferred choice for everyone in the country.”

The brand has recently garnered attention for its unique ‘Aamras Croissant.’ Salad Days has captured the internet’s attention with its innovative fusion of traditional and contemporary flavors. The unexpected pairing of aamras, a classic Indian mango puree, with a French croissant showcases Salad Days’ creative approach to transforming healthy foods into delectable, exciting dishes. Actor Tamannaah Bhatia also shared her positive review, further amplifying the trend.

Salad Days caters to diverse dietary preferences such as keto-friendly, vegan, detox, gluten-free, and lactose-free. The brand currently sells its food items through its own website, as well as aggregators including Swiggy, Zomato, and ONDC.

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