Origin Fresh, India’s pioneering premium fresh produce brand, has expanded into West India with the launch of its first store in Koregaon Park, Pune. The launch marks a significant milestone for the Bengaluru-headquartered company, which operates an omnichannel model comprising physical stores, its own app and website, and quick commerce platforms.
The choice of Koregaon Park reflects Origin Fresh’s focus on serving consumers who place a premium on quality, freshness, and conscious food choices. Known for its vibrant lifestyle, global outlook, and evolving food culture, the neighbourhood presents a strong strategic fit for the brand quality-first approach to fresh produce retail.
The new store offers over 250+ SKUs of fruits, vegetables, and daily essentials, including more than 150+ speciality and exotic varieties sourced through domestic and international farmer partners. The assortment includes Korean Pears, Japanese Sun Fuji Apples, Cotton Candy Grapes, Yellow Dragon Fruit, and hydroponically grown lettuces, catering to growing demand for global flavours, healthier lifestyles, and ingredient-led food experiences.
Commenting on the launch, Prashanth Vasan, Co-Founder and CEO, Origin Fresh, said, “Pune represents an important milestone in our growth journey. It is a city with a discerning consumer base that values quality, authenticity, and better food choices. Koregaon Park, in particular, embodies the characteristics of the modern Origin Fresh customer, someone who is conscious about what they consume and seeks the very best. Through this launch, we are bringing our expertise in premium assortment and quality commitment closer to households in the city. Pune is the first step in our West India expansion strategy, and we see a significant opportunity to build a strong presence in the region.”
The new outlet was inaugurated by Shri Ranjit Shrikant Shirole, General Secretary, Maharashtra Navnirman Sena (MNS) at a ribbon-cutting ceremony, who commended the store launch by saying, “I wish the entire Origin Fresh team the very best on this exciting new chapter. Having already established a strong presence across Bengaluru, Mysuru, and Chennai, it is wonderful to see them now expand into Pune. I am confident that the people of Pune will appreciate the quality, freshness, and convenience that Origin Fresh brings. It is encouraging to see a brand focused on making fresh fruits and vegetables more accessible while supporting the farming community. I look forward to seeing Origin Fresh expand its footprint across Pune and Mumbai and enable many more families to enjoy fresh, responsibly sourced produce.”
Built on a promise of delivering premium fresh produce, Origin Fresh employs a rigorous five-step quality assurance process that spans sourcing, grading, handling, storage, and distribution. The brand also offers hydroponically grown produce cultivated using Deep Water Culture (DWC) technology, enabling residue-free produce with enhanced freshness and longer shelf life.
Complementing the retail experience is the Origin Fresh app, which provides access to fresh, exotic, hydroponic, and everyday produce. The platform also features the brand’s proprietary Ripeness Quotient, allowing customers to select fruits based on their preferred stage of ripeness and consumption timeline. With stores now operational across Bengaluru, Mysuru, Chennai, and Pune, Origin Fresh plans to continue investing in retail expansion in the coming months as well.
