The GlenJourneys, a luxury single malt brand, co-founded by actor, entrepreneur, and global icon Ajay Devgn, along with premium spirits powerhouse Cartel Bros, officially steps into the Indian retail space with its Cask Series.
After captivating connoisseurs worldwide with the debut of its flagship Pioneer Edition, a rare Luxury 21-year-old Highland single malt priced at Rs. 50,000, which was available in select international duty-free shops, The GlenJourneys now brings its philosophy of artistry, exclusivity, and craftsmanship home to India with a premium edition priced at Rs 6409. With this entry, the brand is aiming to capture 20% of India’s rapidly expanding luxury whisky single malt segment within the next 2 years in an industry currently growing at 7% year-on-year.
Crafted in the Scottish Highlands, The GlenJourneys is built on the ethos of adventure, legacy, and craftsmanship. Every expression reflects meticulous artistry, combining age-old traditions with innovative finishes that speak to the evolving palate of today’s consumer. The new Cask Series—finished in Rum, Bourbon, and Sherry casks- has been curated exclusively for India, bringing together global whisky-making expertise with a vision tailored to the local market. The Pioneer Edition, with only 600 bottles released worldwide, positioned the brand on the global luxury map, showcasing its craftsmanship, exclusivity, and uncompromising quality. Now, the new Cask Series brings that same philosophy to India, tailored for an evolving domestic palate.
Maharashtra will be the first market for The GlenJourneys Cask Series, with the brand targeting 10,000 cases in the state by the end of this financial year. The next phase of the rollout will see launches across Haryana, Uttar Pradesh, Goa, and Chandigarh in November 2025, followed by other key markets in early 2026.
Mokksh Sani, Founder, Living Liquidz, Mansionz, and Co-founder, Cartel Bros, said, “Age refines a whisky — but a great cask defines it. Twelve years may give you a beautifully matured spirit, but a fine cask finish transforms it — it’s not just apple, it’s apple plus. Each expression in The Glenjourneys Cask Series reveals its own distinctive character on the palate, setting it apart from the conventional single malts that simply line the shelf.”
Ajay Devgn, Co-Founder, The GlenJourneys, added, “Globally, whisky lovers are chasing cask-finished malts for the craftsmanship they embody — where tradition meets innovation, and patience meets precision. The GlenJourneys elevates that pursuit with a Cask Series that’s been thoughtfully curated, where every finish reveals the quiet power of time, wood, and artistry.”
The Glenwalk Scotch Whisky, which earned the Gold Medal in Spirits Selection Awards in Mexico, won the Best Single Malt Scotch Whisky title at the India Wines & Spirits Awards 2025. The GlenJourneys is positioned as a brand that bridges tradition and modernity, appealing to both seasoned collectors and younger whisky explorers. Driven by the expertise of Cartel Bros, the makers of The Glenwalk Scotch Whisky and the leadership of co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, and Manish Sani, the new Cask Series debut in India marks a milestone moment, not just for the company but for the country’s premium spirits landscape.
The Cask Series will be available at premium retail outlets at the price of Rs. 6409 in Mumbai from October 2025, with a phased rollout to other metros in the coming months.
