As Diwali illuminated homes across India, Scandalous Foods, one of the country’s fastest-growing B2B innovators in Indian sweets, recorded an exceptional 259% year-over-year increase in pre-orders and overall festive sales. The surge reflected the company’s strategic focus on year-round demand creation, supported by targeted seasonal initiatives that resonated with India’s enduring preference for authentic indulgence.
The strong performance was driven by key client acquisitions and the successful launch of Diwali staples such as chhena jalebi and the Jamun Jubilee, which emerged as a standout success in the post-meal dessert category. Leading the festive sales were Rasmalai and Sitaphal Rasmalai, which saw the highest demand through restaurant partnerships, catering to consumers seeking accessible yet celebratory desserts that captured the essence of Diwali’s sweet traditions.
Pre-orders gained momentum early in Q3, ahead of usual seasonal trends, indicating a shift in consumer behaviour toward proactive planning and a stronger focus on quality during the festive season.
Even without venturing into the corporate catering segment, Scandalous Foods registered a 219% rise in total orders, consolidating its position in the affordable-aspirational dessert category — offering premium yet approachable mithai that complemented both everyday dining and festive occasions.
“This Diwali highlighted the lasting appeal of traditional mithai, delivered with modern reliability,” said Sanket S., Founder, Scandalous Foods. “Our 259% growth was a direct outcome of trusted partnerships and innovative solutions like blast freezing technology, which extends shelf life to six months while preserving authentic flavours. This positioned us to build on our momentum with confidence.”
Following the festive season, the brand advanced its portfolio with Mithai Sundaes and fusion desserts, integrating heritage recipes with contemporary formats. Packaging and design enhancements also played a key role, combining nostalgic cues with technology-driven engagement to strengthen consumer connection.
