Commercial refrigeration and foodservice equipment provider Trufrost & Butler has raised $7 million in growth capital from Carpediem Capital, a private equity fund focused on consumer and services sectors.
The company, founded in 2018 by Neeraj Seth and Satish Dudeja, will utilise the fresh infusion to strengthen order fulfilment, expand service infrastructure, boost domestic manufacturing, and explore international markets.
Trufrost & Butler caters to India’s HoReCa (Hotels, Restaurants, Cafés) sector, with a product portfolio spanning refrigeration, food preparation, and beverage equipment. Positioned as a service-led, innovation-driven brand, it focuses on delivering reliable performance and faster ROI for its customers, particularly in tier II and tier III markets, where QSR and foodservice operators are rapidly expanding.
The company plans to deepen its service backbone, accelerate manufacturing capabilities, and enhance beverage and culinary support initiatives with the new capital. Competing in a fragmented market against multinational players and local suppliers, Trufrost & Butler has steadily built a differentiated presence by prioritising customer experience and operational reliability.
With this funding, the brand is set to accelerate domestic growth while also preparing for selective global expansion.
