GD Foods’ condiment and sauces brand TOPS has rolled out its new brand campaign titled ‘Foodies Ka Choice’, featuring Bollywood actor Kareena Kapoor as the face of the initiative. The campaign aims to strengthen TOPS’ flavour-led positioning across its product range — including pickles, tomato ketchup, culinary and speciality sauces — by celebrating India’s evolving community of food enthusiasts, home cooks and snack lovers who prioritise rich taste experiences.
The television commercial captures relatable moments centred on taste and authenticity, reinforcing TOPS as a preferred choice in everyday food occasions. Arvind Kumar Sharma, COO (Sauces and Condiments Business) AWL Agri Business, said the campaign elevates emotional connection with consumers and reflects the brand’s relevance amid shifting food habits. Kareena Kapoor highlighted her passion for taste, stating that the campaign is a reminder not to compromise on flavour. The marketing push will be amplified through a 360-degree strategy across TV, cinema, digital, OTT, radio, and social platforms, aiming for broad visibility in both urban and emerging markets.
