Saturday, January 24, 2026

The Untold Story of Merchandising: India’s “Silent Salesman” Shaping Consumer Choices

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On the crowded shelves of kirana stores and the neat aisles of supermarkets across India, an unseen force shapes countless buying choices every day. Merchandising, the careful art of how products are displayed, stocked, and made visible at the point of sale, acts like a silent salesperson for brands. It works quietly behind the scenes…

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