Swiggy has rolled out a new food category called EatRight, aimed at health-conscious users across more than 50 Indian cities. The category consolidates healthier meal options, including high-protein, low-calorie, and no-added-sugar dishes, under a single, easy-to-discover section on the Swiggy app. EatRight offers access to 1.8 million+ dishes from 200,000+ partner restaurants, with users able to find these options by searching “EatRight” within the app.
Deepak Maloo, Swiggy Vice President — Food Strategy & New Initiatives, stated that EatRight is designed to reduce decision fatigue and integrate healthier eating choices into users’ regular ordering patterns. Swiggy said partner brands are also developing new SKUs in line with the trend.
With this launch, Swiggy is tapping into expanding consumer demand for mindful eating and nutrition-focused food delivery across both major and emerging Indian markets.
