Protein-focused snack startup Stroom walked away from Shark Tank India Season 5 with a Rs. 1 crore funding deal from investors Vineeta Singh and Kunal Bahl after a rigorous pitch session that included scrutiny over product claims and packaging.
The Ahmedabad-based founders Darshan Gattani, Shiven Chaturvedi, and Rohan Shah entered the Tank seeking Rs. 1 crore for a 2 % stake, valuing the company at Rs. 50 crore. Following negotiation, the deal closed at Rs. 1 crore for 2.5 % equity plus 2 % advisory equity, effectively revising Stroom’s valuation to Rs. 40 crore.
During the pitch, Sharks probed Stroom’s “no refined sugar” label after spotting ingredients like honey and cookie bits — a point that raised questions about transparency and prompted commitments from the founders to adjust packaging claims. Despite this, the brand’s Rs. 2.42 crore in net sales for FY24-25 and strong quick-commerce performance helped maintain investor interest.
Stroom operates in India’s expanding protein and healthy snacks segment, where consumer demand for nutritious, convenient alternatives is growing. With fresh capital and strategic support from seasoned investors, the brand plans to accelerate distribution, refine product positioning, and strengthen its foothold in the health-snacking category.
