Wednesday, November 13, 2024
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Resilience and innovation have been the driving forces behind my career in food and grocery: Kushak Sharma, National Key Account Manager, Godhan Masala Foods Pvt Ltd.

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What inspired you to pursue a career in the food and grocery sector?

My inspiration to pursue a career in the food and grocery sector stemmed from the unique dynamics observed during the 2008 recession. Observing its adaptation to economic challenges, combined with my management education, deepened my fascination with consumer behavior and market trends. Regular industry follow-ups reinforced my desire to contribute to this essential sector.

What part of your job brings you the greatest fulfillment?

The most fulfilling aspects of my work are planning and executing new business development strategies. I thrive on identifying opportunities, crafting actionable plans, and driving growth through innovation. Witnessing the tangible results—like new product launches or market entries—brings a profound sense of accomplishment and contributes to the company’s evolution.

What personal qualities or skills are essential for thriving in this industry?

A willingness to learn every day is crucial for success. This mindset not only fosters adaptability in an ever-evolving market but also encourages continuous improvement and innovation.

Any role model who has influenced you?

I’ve been influenced by various key industry players whose strategic moves in different market scenarios serve as valuable lessons. Observing their approaches to navigating challenges—whether through innovation, market adaptation, or leadership—has profoundly shaped my perspective.

Any memorable experience or achievement in your career that you’re proud of?

My relationships with existing clients have been instrumental in generating new connections and leads. Each interaction not only fosters a sense of achievement but also reinforces the value of building strong, trust-based partnerships.

How do you stay motivated and inspired in your role?

I stay motivated and inspired by closely following industry patterns and challenges, which reveal new opportunities and enable me to pivot strategies. Continuous learning, from professional development and peer insights, fuels my passion and helps me navigate obstacles. Recognizing that challenges often lead to innovation keeps my perspective fresh and my drive strong.

How do you stay current with the latest developments and innovations in your field?

I engage with professional networking platforms to exchange insights with industry peers and thought leaders, and I read business mags and follow relevant news channels to stay informed about emerging trends.

Any learnings that you would like to share?

Growth in the fast commerce segment is set to accelerate, creating opportunities for adaptable businesses. As consumer preferences shift toward immediacy, leveraging technology and streamlining operations will be crucial. Staying agile and investing in innovative solutions will provide a competitive edge and ensure long-term success.

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