Mother’s Recipe, the flagship food and spice brand of Desai Foods Pvt. Ltd., has appointed Jyoti Patankar as Vice President – Marketing. In her new role, she will lead the brand’s marketing strategy with a focus on accelerating brand growth, deepening consumer engagement, and driving innovation. With extensive experience in building iconic brands and delivering strong business outcomes, Jyoti Patankar is expected to play a pivotal role in strengthening Mother’s Recipe’s competitive position in the food industry.
With more than 15 years of experience in the FMCG and FMCD industries, Patankar has built a strong track record in brand building and strategic marketing. She has previously worked with leading companies such as Tata Consumer Products, Tata Chemicals, and Godrej Infotech Limited, where she played a key role in driving business growth, strengthening brands, and enhancing consumer engagement.
An engineering graduate from Pune University and an MBA gold medallist from the Institute of Management Technology, Patankar has played a key role in scaling legacy brands and building new businesses. She is also a published case study author with a strong interest in research, leadership, and team building.
The appointment comes at a time when Mother’s Recipe is expanding and investing in stronger consumer experiences. With Patankar at the helm of the premium marketing business, the company is set to continue reinforcing its brand portfolio with a continuously evolving marketing strategy with varied consumer preferences around the evolving market dynamics.
