Friday, December 5, 2025
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More Than Just Burgers: McDonald’s Pivot to Snacking, Coffee, and Value Combos

Jigyasa Aggarwal
By Jigyasa Aggarwal
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Jigyasa Aggarwal
Jigyasa Aggarwal

Ask anyone to picture McDonald’s and the first image that springs to mind is likely a burger with fries on the side. But in India, the story has been much bigger — and much smarter. When McDonald’s entered India in 1996, it wasn’t enough to simply replicate its global burger-first model. Eating out was rare,…

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