Licious, one of India’s leading D2C meat and seafood brands, has strengthened its offline presence with the launch of its flagship retail store in HSR Layout. Spread across approximately 2,000 sq. ft., the outlet is the brand’s largest in the city and is designed to deliver a premium, end-to-end meat shopping experience while doubling as a high-efficiency fulfilment hub for nearby neighbourhoods.
Located at Sri Sai Arcade on 24th Main Road, the store marks a key milestone in Licious’ retail expansion strategy, integrating its full-stack capabilities- from sourcing and product innovation to customer experience- into a single, omnichannel format. The store also enables 15-minute deliveries across the HSR catchment, reflecting the brand’s push towards a seamless blend of offline discovery and rapid online fulfilment.
The flagship outlet has been thoughtfully designed to showcase Licious’ widest assortment in a modern, well-organised environment. The layout allows customers to comfortably explore the range while engaging with a contemporary meat retail format that prioritises ease, accessibility, and visual appeal.
Built around Licious’ core pillars of freshness, quality, and hygiene, all products are delivered fresh and chilled, supported by responsible sourcing practices and stringent quality controls. The store also features a modern retail layout with international-standard visual merchandising and trained Meat Experts offering customised cuts and guided assistance.
The store features an extensive portfolio of over 100 SKUs, including fresh chicken, mutton, and a wide selection of freshwater and seawater fish. In addition, customers can choose from a diverse range of ready-to-cook and ready-to-eat offerings, including momos, kebabs, crispies, and more. The assortment has been curated to reflect the diverse preferences of the HSR community, catering to multiple cuisines, cultures, and household needs, positioning the store as a one-stop destination for meat and seafood.
Freshness, quality, and hygiene remain central to the Licious promise. All products available at the store are fresh and chilled, ensuring superior taste and consistency. The brand continues to follow responsible and sustainable sourcing practices, maintaining the stringent quality standards that define the Licious ecosystem.
The retail experience is further elevated through international-standard visual merchandising, creating a clean, modern, and premium environment. Customers also have access to trained Meat Experts who provide assistance with product selection and offer customised cuts tailored to specific dishes and cooking requirements.
Commenting on the launch, R Chandramohan, Senior Vice President, Offline Business, said, “At Licious, we are constantly re imagining how consumers experience meat and seafood. With this flagship store, we are bringing the complete Licious experience closer to our customers by combining a premium in-store environment with the speed and reliability of our online platform. This launch reflects our broader vision of building modern meat and seafood destinations that are rooted in trust, innovation, and customer-centricity.”
With this launch, Licious continues to redefine meat and seafood retail in India, setting new benchmarks in convenience, quality, and customer-centric innovation, while expanding its footprint in high-demand urban catchments.
