India’s “kidult” economy has turned into a high-value consumption force, reshaping how brands think about fandom, collectibles, and nostalgia. What started as a niche cohort now contributes 28% of global toy purchases, up 2.5 points from 2022, driven by emotional resonance, franchise loyalty, and a growing appetite for collectible-grade products. Their rising influence is prompting…
You must be a subscriber to access this account.
SUBSCRIBE
ADVERTISE WITH US
Are you ready to elevate your brand to new heights? Join Business of Food, the premier platform for food brands, retailers, and foodservice businesses, and take your products/offerings/ solutions to the next level. Advertise with us to promote your brand and help your offerings to grow exponentially.
Get in touch with us:
Phone : +91 9892256022
email : nikhilbehl@imagesgroup.in
NEWSLETTER SIGN UP
HAVE A TIP?
Send us a tip using our anonymous form.
SEND US A TIP ›
Copyright © 2025 Businessoffood.in. All Rights Reserved.
