Monday, February 9, 2026

How Bharat’s Value-Conscious Shoppers Are Rewriting India’s E-commerce Growth Story

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India’s next phase of e-commerce growth is being shaped by Bharat. This fast-growing consumer base spans nearly 150 million households across metro and non-metro cities, earns an average monthly income of fifty thousand to sixty thousand rupees, and is projected to account for over one trillion dollars in consumption by the end of the decade….

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