Healthy Master has expanded its presence across leading quick-commerce platforms as part of its mission to replace junk snacking with healthier, everyday nourishment. The move aims to make nutritious snacks accessible within minutes, responding to the growing demand for convenient yet mindful food choices among Indian households. The brand is now live on Flipkart Minutes, Swiggy Instamart, Amazon Now, Blinkit, BigBasket, FirstClub, and Zepto. The rollout, which began in January 2025, is aimed at a pan-India expansion, with a sharp focus on scaling availability across metros and Tier-2 cities over the coming months.
Healthy Master’s entry into quick commerce is rooted in its core philosophy of mindful snacking over mindless munching, enabling consumers to make healthier food choices even during impulse-led moments. As snack purchases are progressively shifting from bulk buying to smaller, frequent orders, the brand sees quick commerce as a critical channel to influence everyday eating behaviour.
On quick-commerce platforms, Healthy Master currently offers products across chips and tea-time snack categories. Bestsellers such as Baked Flax Seed Mathri and Beetroot Chips have seen strong early traction. In the chips category, the brand has also introduced a 30-gram small pouch, positioned as an affordable, portion-controlled alternative to conventional junk snacks, addressing rising impulse snacking habits while keeping nutrition at the centre.
The expansion is already translating into measurable business impact. Healthy Master currently records around 75,000 monthly orders across quick-commerce platforms and is witnessing 20% month-on-month growth. The brand expects quick commerce to contribute nearly 60% of overall sales in the next three months, with this share projected to rise to 75% over the next 12 months.
“Quick commerce is a critical channel for us because it meets consumers exactly where snacking decisions happen spontaneously and at home,” said Tarun Agrawal, Co-founder & CEO, Healthy Master. “Our larger vision is to replace junk snacking with healthy snacking and build India’s most loved health-first snack brand. We are working towards a Rs. 500 crore turnover over the next 3-5 years through e-commerce, while ensuring that nutritious food is accessible, affordable, and easy to choose.”
The expansion comes at a time when demand for healthier impulse-buy snacks is rising, even as sales of oily and highly processed foods continue to grow. Healthy Master aims to bridge this gap by enabling fast access to clean-label, nutritious snacks within 10-15 minutes, particularly for families seeking better everyday food options.
The brand’s core quick-commerce audience includes families and household buyers, who are developing a growing preference for instant delivery platforms for convenient, nutritious snacking solutions for all age groups. Early consumer feedback and repeat purchases indicate growing acceptance of healthier alternatives in traditionally indulgent snack categories.
Looking ahead, Healthy Master plans to deepen its quick-commerce portfolio with new categories such as millet-based noodle pasta and millet cookies made without baking powder. The company is also exploring offline touchpoints through Healthy Snack Stations for its direct-to-consumer audience, starting with metro stations, alongside plans for international expansion in the near future.
This push follows the brand’s recent announcement of Milind Soman as its brand ambassador, marking a significant step in Healthy Master’s journey to champion India’s shift from short-term dieting to disciplined, everyday nourishment. The collaboration reinforces the brand’s focus on consistency, clean ingredients, and long-term health, strengthening its positioning as a nutrition-first brand built for modern Indian lifestyles.
