Hard Rock–branded kitchen appliances are set to enter Indian homes through a strategic brand licensing partnership with EBG Group, marking the music-inspired lifestyle brand’s debut in India’s premium home appliance segment.
Under the agreement with Hard Rock International, EBG Group will introduce a premium portfolio of coffee machines and small kitchen appliances designed to bring the brand’s signature aesthetic and cultural identity into modern Indian kitchens.
The partnership is backed by a planned investment of ₹100 crore, with the companies targeting ₹500 crore in revenue over the next five years. The move comes as India’s premium home appliance market—valued at approximately ₹29,000 crore—continues to expand at an estimated 9% compound annual growth rate (CAGR).
Globally, Hard Rock operates across hospitality, entertainment, retail and licensed lifestyle categories, making it one of the world’s most recognisable music-led brands. The collaboration with EBG Group represents its first step into India’s premium kitchen appliance space. The companies are aiming to capture around 5% market share within the first few years of operations.
Under the licensing arrangement, EBG Group will design, develop, manufacture and distribute a curated range of Hard Rock–branded appliances aligned with the brand’s bold and contemporary ethos. The rollout will begin in key metropolitan markets before expanding to other major cities across the country.
Commenting on the partnership, Dr. Irfan Khan, Founder and CEO, EBG Group said, “Partnering with Hard Rock is a significant milestone for us. Hard Rock represents energy, authenticity, and a globally aspirational lifestyle. Through this licensing collaboration, we aim to bring a differentiated portfolio of premium coffee machines and small kitchen appliances to Indian consumers who value both performance and brand experience. Our focus is on creating products that are emotionally resonant while delivering world-class quality and reliability.”
The upcoming product line will combine distinctive Hard Rock design elements with high-performance technology and premium materials, catering to aspirational urban consumers. The appliances are expected to be available through leading retail chains, major e-commerce platforms and select premium distribution channels across India.
