Thursday, December 4, 2025

Distributor Diaries, Chapter 2 : Chandan Agencies

Must Read

FACT FILE

Name Ketan Gunvantrai Mehta
Age 53
Company Name Chandan Agencies
City/Region of Operation Mumbai, Thane, Palghar, Navi-Mumbai, Maharashtra
Years in the Distribution Business 30 years
Key Product Categories You Handle Snacks, Beverages, Dairy, Frozen Foods, Staples, Organic, Culinary Sauces, Commodities, Spices, RTE
Brands You Work with Cornitos, Chitale Bandhu, MasterChow, Surabhi, Majithia, Double Horse
Coverage Reach150 Distributors
Types of Retailers You Supply toDistributors, listed with all Modern Trade, E-Commerce, Q-Commerce, HoReCa, Institutional Buyers with several other regional chains
No. of Team Members/Employees 70+ Members
Average Daily or Weekly Dispatch Volume 1000 cartons approx. & 6-8 vehicles daily
Modes of OperationOrders taken via app, phone calls, on-ground sales reps, online portal, emails
Technology Usage in Operations, if anyCloud based billing software along with inventory management system, WhatsApp ordering system, GPS enabled dispatch tracking system. 
Typical Order Turnaround Time24-48 hours
Most Active Sales ChannelsAll Channels
Future Plans or Expansion GoalsBuild more business relationships for strengthened connectivity & willingness to associate with new brands with focus & vision

Based in Mira-Bhayander, Chandan Agencies has steadily evolved from a local distribution outfit into a recognized Super Stockist and CNF agent for multiple leading food brands. What began as a personal interest for Ketan Gunvantrai Mehta has grown into a professionally run distribution business built on trust, adaptability, and a strong commitment to service.

Over the past decade, Chandan Agencies has successfully navigated a rapidly changing food distribution landscape—marked by digitization, the rise of online ordering, faster last-mile delivery expectations, and intense competition within categories. By staying agile, understanding retailer needs, and maintaining consistent service quality, the company has deepened its market reach and strengthened its retail network.

The company’s brand onboarding philosophy focuses on clarity of vision, marketing support, demand potential, and alignment with shared growth values. Margins are evaluated, but the real emphasis lies in long-term collaboration and contributing to the broader community.

Retailer relationships are built on open communication, personal rapport, and delivery reliability—all of which remain central to Chandan Agencies’ operating model.

Despite rising operational costs and unchanged margins—a common challenge for many in the trade—Chandan Agencies continues to stay the course. The company is cautiously modernizing and adopting digital tools, while ensuring its core strengths are preserved.

As Ketan Mehta puts it, “Distributors are not just delivery partners. We’re market builders, relationship managers, and brand promoters. We create visibility, build trust, and drive availability at the ground level.”

Latest News

Haldiram’s appoints Naresh Dubey as VP – New Product Development

Haldiram Snacks Food Private Ltd (HSFPL) has reportedly appointed Naresh Dubey as Vice President – New Product Development, signalling...