Coca-Cola India is set to participate in one of the country’s most revered cultural festivals — Ratha Yatra 2025 — to be held in Puri, Odisha from June 27 to July 5, 2025. Following its impactful presence at the Maha Kumbh earlier this year, the beverage giant will bring its diverse product portfolio to the heart of the festivities, reinforcing its connection with regional traditions and communities.
With iconic brands like Coca-Cola, Thums Up, Sprite, Fanta, Maaza, Limca, Limca Glucocharge, Charged, and Kinley, Coca-Cola India aims to elevate the festive experience through wide-scale availability, engaging brand activations, and strong cultural resonance. In addition, the company will launch a special Ratha Yatra-themed packaging for its packaged drinking water brand Kinley — a tribute to Odisha’s vibrant heritage and a collectible for festival-goers.
As part of its commitment to inclusivity and sustainability, Coca-Cola India will roll out affordable beverage pack options for attendees and support local vendors through hydration carts and economic opportunities along the yatra route. Key festival locations — including temple pathways, beaches, markets, transit hubs, and kiosks — will feature eye-catching out-of-home displays, branded cooler walls, and experiential activations.
Vinay Nair, Vice President, Franchise Operations, Developing Markets, Coca-Cola India and Southwest Asia, said, “Ratha Yatra stands as one of Odisha’s most significant cultural occasions, marked by its scale and deep community participation. At Coca-Cola India, our aim is to keep consumers refreshed and hydrated throughout the yatra by ensuring our beverages are readily available across every touchpoint. We are committed to creating meaningful experiences and social impact through multiple initiatives that raise awareness on recycling to inspire collective action.”
Through this engagement, Coca-Cola India not only celebrates cultural heritage but also reinforces its broader goals of community upliftment, sustainability, and creating memorable consumer experiences.
