Friday, January 30, 2026
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Changing Cultural Norms and Evolving Social Drinking Trends

Maj Gen (Dr) Rajesh Chopra
By Maj Gen (Dr) Rajesh Chopra
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Maj Gen (Dr) Rajesh Chopra
Maj Gen (Dr) Rajesh Chopra
AVSM (Retd), Director General, Indian Malt Whisky Association

Across India, the art of celebration is being reimagined. The laughter that once rang out over cups of chai is now joined by the gentle chime of crystal glasses. Social rituals are discovering a new cadence, one that’s bold, expressive, and deeply rooted in rediscovery. The act of pouring a drink has become more than…

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