BURGER KING® India announced a new collaboration with Nestlé’s beloved KitKat® under its BK Fusion range. This indulgent partnership brings together two iconic tastes to deliver a rich, chocolaty experience that’s sure to delight chocolate lovers across the country.
The all-new BK Fusion KitKat® Shake and BK Fusion KitKat® Sundae are now available across Burger King® India outlets.
· BK Fusion Shake: Made with KitKat®, a rich, creamy and chocolaty fusion thick shake.
· BK Fusion Sundae: Made with KitKat®, a rich, creamy fusion sundae infused with crispy KitKat® chunks layered with thick chocolate sauce.
Perfectly blending Burger King’s rich shakes and sundaes with the familiar crisp and chocolaty taste of KitKat®, this new range delivers the perfect fusion of nostalgia and indulgence.
BURGER KING® has consistently focused on innovation to stay ahead of evolving guest preferences and remain a preferred choice among its guests. From introducing India-specific flavours to launching global favourites with a local twist, the brand has built a reputation for creating offerings that are bold, exciting, and relevant.
Kapil Grover, CMO, Burger King India, said: “With this launch, we’re adding an exciting BK Fusion range by introducing a co-branded offering with KitKat® — a brand that’s much loved by our Gen Z and millennial guests. It’s our way of bringing more variety, indulgence, and fun to the dessert menu. The creamy-chocolaty combo is a flavour we believe will instantly connect with our audience and keep them coming back for more.”
Saurabh Makhija, Director, Nestle Professional India, said: “KITKAT® is one of the most loved brands in India. The immense consumer love for the brand has made India the second largest market for KITKAT® globally. We consistently strive to create occasions where our consumers can enjoy this signature taste, even out-of-home. We are excited to enter into a collaboration with BURGER KING India, a brand that shares our commitment to innovation and quality, which will further this cause. The all-new BK Fusion KITKAT® Shake and BK Fusion KITKAT® Sundae will give our consumers two new and innovative ways to consume their favorite KITKAT®. Together with BURGER KING, we look forward to bringing joy and delight to consumers across India.”
BURGER KING® India has an exciting lineup planned for the launch, including a fun social media UGC contest and a high-impact influencer campaign. From creative fan moments to buzzworthy content, the brand is set to drive engagement and make this launch a memorable one
The BK Fusion KitKat® range is now available for dine-in, takeaway, and delivery via the BK App and leading delivery platforms.
