The inclusion of one of India’s most loved sugar brands to the portfolio reinforces the country’s leading FMCG company’s commitment to serving Indian households with trusted food essentials
AWL Agri Business Limited, one of India’s leading foods and FMCG companies, has welcomed the iconic sugar brand Madhur to its growing portfolio of household staples. After making Fortune and Kohinoor everyday household brands, Madhur marks another significant milestone in AWL Agri Business’s journey. This launch has helped the business in building a comprehensive food portfolio that caters to the everyday needs of millions of Indian consumers. Backed by decades of consumer trust, brand Madhur aligns with AWL Agri Business’s vision of delivering high-quality, accessible, and trusted food products to households across India.
Launched in 2007 by Shree Renuka Sugars Limited, Madhur has established itself as one of India’s leading packaged sugar brands. The brand is known for its 100% pure, hygienically processed sugar and has built a strong reputation among consumers for quality and consistency.
Commenting on the announcement, Mukesh Mishra, Joint President, Sales & Marketing, AWL Agri Business Limited said, “At AWL Agri Business, we have always believed in building brands that have earned the trust of generations. We are delighted to welcome Madhur into our brands portfolio. It enjoys a strong emotional connect with consumers and perfectly complements our portfolio of trusted household staples brand. Backed by our extensive distribution network, strong manufacturing capabilities, and deep market expertise, we aim to take Madhur to even more homes across the country – while consistently delivering the quality and trust that consumers have long associated with the Madhur brand.”
AWL Agri Business reaches more than 135 million households across India through an extensive distribution network spanning both urban and rural markets. Its portfolio covers edible oils, staples, packaged foods, and value-added products, supported by a nationwide manufacturing and supply chain network as well as an international presence. With a robust manufacturing and supply chain ecosystem, a nationwide sales network and an International presence across multiple countries, it continues to strengthen its position as a trusted food company serving consumers at every stage of their culinary journey.
With Madhur joining its portfolio, AWL Agri Business is further strengthening its presence in India’s packaged foods market while advancing its strategy of building a diversified portfolio of trusted household brands. Leveraging its extensive distribution network, manufacturing capabilities, and consumer insights, the company aims to drive wider access to quality food products and reinforce its position as one of India’s leading foods and FMCG companies as it continues to expand across key categories.
