QSR brand AlienKind has expanded its retail network with the launch of its first outlet in Mumbai, located in Oshiwara, Andheri West. The opening marks the brand’s entry into its third city in India, after establishing five outlets in Bengaluru and four in Delhi.
The Oshiwara outlet introduces an updated store format with new design features. The launch is part of the company’s expansion plans as it continues to strengthen its presence in major urban markets across the country.
A key feature of the new outlet is a 10-foot mannequin installed at the storefront, the first of its kind for the brand. The exterior has been designed to give the outlet a distinctive visual identity.
The store follows AlienKind’s Futuristic Brutalism design concept, blending raw architectural elements with neon lighting and graphic-inspired interiors. The brand also continues to use its tagline, “Humans Make Stupid Choices, Rather Be An Alien,” as part of its identity in the QSR space.
The Mumbai outlet offers AlienKind’s signature menu, including the anti-spill Starship Burger served in its UFO-inspired format and The Cloudy, a three-layered beverage now available across all of the brand’s outlets. The food and beverages are served in the brand’s signature packaging, featuring coloured boxes and neon-orange bills.
The Oshiwara store is the brand’s largest outlet so far, as it continues to grow its footprint in India’s competitive food and beverage market.
