Thursday, April 23, 2026

India’s Wellness Revolution: How Changing Consumer Priorities Are Reshaping the Food Landscape

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Varun Madan
Varun Madan
Founder and CEO, Salad Days

India stands at the cusp of a remarkable transformation in its relationship with food. What was once a market dominated by traditional comfort foods and convenience-focused options has evolved into a dynamic ecosystem where health, nutrition, and sustainability have become powerful drivers of consumer choice. As someone who has witnessed this shift firsthand through serving…

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