CK Israni Group announces the expansion of its Lifestyle segment with the landmark introduction of MOISHI, UAE’s cult-favourite Japanese confectionery brand, to the Indian market. With this move, the CK Israni Group is establishing and leading an entirely new category within India’s organised food and beverage market.
Often viewed as a cultural phenomenon and a sensory experience that has taken Dubai and the UAE by storm, MOISHI has amassed a fanatical following across generations and luxury food lovers worldwide. Its India debut represents not just a brand launch, but the formal entry of premium mochi ice cream as an organised retail segment within the country’s evolving dessert landscape.
MOISHI’s arrival marks a genuine first — a category-defining moment for Indian food culture. CK Israni Group, known for identifying and nurturing world-class lifestyle brands, recognised that India’s increasingly sophisticated, globally-aware consumer — especially the youth — was ready for something genuinely new.
“India’s lifestyle and F&B sector is at an inflection point,” said Chandni Nath Israni, Co-Founder, CK Israni Group. “Over the past decade, we have seen a decisive shift in consumer behaviour. Urban audiences are more travelled, more informed, and far more receptive to globally benchmarked formats. The market is no longer just experimenting with international concepts, it is ready to institutionalize them. MOISHI allows us to enter India with a proven category leader and build the premium mochi ice cream segment in a structured, scalable manner. This is not about following a trend. It is about recognising a ripe market opportunity and moving early with conviction.”
The launch further strengthens CK Israni Group’s position as a leading curator of premium global brands in India. Rather than competing within saturated segments, the Group has demonstrated a consistent strategy of introducing globally benchmarked concepts and building them into structured categories domestically.
