McDonald’s India (W&S), owned and operated by Westlife Foodworld, has introduced a McCafe coffee subscription that is designed around how consumers actually live, work, and unwind today, offering one of the strongest value propositions in the QSR coffee space.
Available exclusively on the McDonald’s app, the subscription is priced at Rs. 549 for 10 cups, offering a thoughtfully designed value of Rs. 55 per cup, delivering 72% more value compared to single-cup purchases. The subscription gives customers complete flexibility to enjoy their coffee together, spaced out over time, or across multiple visits, making it easy to fit into evolving daily routines.
The response to the McCafé Subscription model highlights a clear shift in consumer behaviour. With over 25,000 subscriptions already claimed, the offering is resonating with a growing segment of consumers who are embracing coffee not just as an occasional indulgence, but as a regular, multi-occasion habit. As India’s coffee culture expands beyond cafes and into everyday moments, formats that offer choice, transparency, and repeat value are gaining traction.
The subscription can be purchased on the McDonald’s app and will be valid for 30 days from the date of purchase. Once purchased, customers can redeem all 10 the same day, or even space it out over the course of the month.
