PepsiCo has unveiled a new corporate identity — its first in nearly 25 years — signalling a major step in its journey of transformation and growth. The refreshed identity aligns with the company’s “pep+” (PepsiCo Positive) strategy, which places sustainability, innovation, and consumer centricity at the heart of its operations.
The new identity, featuring a redesigned “P” mark and a contemporary visual system, encapsulates three key pillars of PepsiCo’s strategy: consumer-centricity, sustainability, and taste. The evolved design also reflects the brand’s shift from being perceived as a beverage-led business to a unified food and beverage powerhouse. The updated tagline, “Food. Drinks. Smiles.”, underscores this positioning while highlighting PepsiCo’s diverse portfolio that includes Lay’s, Doritos, Quaker, Gatorade, and Tropicana, alongside its flagship Pepsi brand.
According to the company, the new design draws inspiration from real-world cues — from the earthy tones of agriculture to the refreshing hues of its beverage heritage — while introducing a custom lowercase typeface to convey approachability and modernity. The rollout will begin across digital platforms before expanding globally to packaging, manufacturing sites, and corporate signage from January 2026.
Ramon Laguarta, Chairman and CEO, PepsiCo, described the shift as a move toward becoming “faster, stronger, and better.” He emphasized that the refreshed identity represents more than a logo change — it is a reflection of the company’s intent to accelerate innovation, strengthen digital capabilities, and enhance sustainability performance across the value chain.
For emerging markets such as India, where PepsiCo’s portfolio spans both beverages and snacks, the unified brand identity is expected to strengthen cross-category synergies and improve marketing efficiencies. By consolidating its corporate presence under one cohesive visual and strategic framework, PepsiCo aims to reinforce its global brand equity while responding to local consumer preferences with greater agility.
The rebrand also highlights PepsiCo’s long-term commitment to regenerative agriculture, emission reduction, and responsible packaging — all key tenets of the pep+ agenda. As the company continues to scale its sustainability and digital transformation initiatives, this corporate identity marks a clear declaration: PepsiCo’s next phase of growth will be defined by purpose, agility, and an unwavering focus on delivering value across categories and markets.
