Tic Tac, the global confectionery brand from Ferrero Group, has turned up the volume on its youth connect with a new music video ‘Thik Thaak Life’. The track brings together famed music composer Yashraj Mukhate and Tic Tac “Refresh Your Vibe” contest winner Khushi Ahluwalia. The music video captures Tic Tac’s playful side and sharing of Good Vibes
The ‘Refresh Your Vibe’ campaign invited aspiring artists & music lovers to submit their own twist to a catchy beat created by Yashraj Mukhate. The contest was amplified on digital platforms and outdoors and received an overwhelming response with more than 1200+ entries. Emerging as the final winner, Khushi Ahluwalia earned the place on centre stage to co-create a jingle with Yashraj Mukhate and feature with him in Tic Tac’s new music video.
Through this campaign, Tic Tac has empowered new and upcoming talent, providing them a stage to partner with famous artists and make their mark as an upcoming star. This mix of freshness and opportunity makes the campaign truly resonate with today’s youth. It shows the brand’s commitment to create engaging experiences and good vibes for consumers through music.
Expressing his excitement about the campaign, Zoher Kapuswala, Marketing Head, Ferrero India, said, “With ‘Thik Thaak Life’, we wanted to create something that not only entertains but also inspires young people to embrace positivity and fun in their daily lives. The response to the contest has been phenomenal, with entries pouring in from across India, reflecting the deep love for music and self-expression. Collaborating with Yashraj for the third consecutive year, has helped us continue with the momentum of bringing alive Tic Tac’s playful spirit in a way that truly clicks with today’s youth.”
The film opens with Khushi in her bedroom, disheartened by an “Audition Rejected” message on her laptop, until Yashraj’s reassuring presence lifts her mood. A quick cut takes them to a lively outdoor café, where the vibrant energy and cheering crowd slowly bring back her smile and good vibes. As they join in celebrations with friends, Khushi’s spirit reignites, and she breaks into a confident rap for an electrified audience. Confetti bursts, cheers erupt, and Yashraj beams with pride as he cheer
