Wednesday, December 3, 2025

Distributor Diaries, Chapter 5 : Maruti Trading Company

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Name Ankith Tolasaria
Age 33
Company Name Maruti Trading Company
City/Region of Operation Ernakulam
Years in the Distribution Business 8
Key Product Categories You Handle FMCG
Brands You Work with Pillsbury, Karachi bakery , ITC, Ocean
Coverage Reach15-20
Types of Retailers You Supply toModern trade, Q commerce, Naval and police canteen
No. of Team Members/Employees 45
Average Daily or Weekly Dispatch Volume 1 Cr
Modes of OperationOwn vehicle
Technology Usage in Operations, if anyTally Prime and GPS in vehicle
Typical Order Turnaround Time48 hours
Most Active Sales ChannelsModern Trade, Q Commerce
Future Plans or Expansion GoalsTo become the #1 distribution house in Kerala through rapid expansion

Founded in 2016, Maruti Trading Company was born out of a simple yet powerful insight gained during Ankith Tolasaria’s internship with PepsiCo—invest in industries that meet fundamental human needs. “Roti” being the most essential, food distribution became his chosen path.

Over the years, the company has built its network on relationships and trust—whether with customers, brand partners, or financiers who believed in the vision from day one. Today, Maruti Trading Company’s portfolio blends established names with new-age, health-focused brands such as Yoga Bar and Slurrp Farm, aligning with growing consumer demand for safe and wholesome products.

When evaluating new partnerships, Ankith prioritises brand value, ethics, and marketing strength over margins. This stems from a belief that sustainable growth comes from working with brands that honour commitments, maintain transparency, and value their distribution partners.

Fast delivery and strong personal connections remain the backbone of retailer relationships. However, Ankith notes that delays in claims, false commitments, and inconsistent F&F from brands are some of the most pressing industry challenges, eroding trust among distributors.

His message to manufacturers is clear—partnership is a two-way street. Just as distributors adapt to company policies, brands must understand the operational realities and challenges faced on the ground.

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