DRIX, a house of new age functional beverage brand born in Kochi and raised in Bangalore, announced the launch of its first line of prebiotic sodas, marking a major shift. It is the first drop in a broader movement, a house of functional beverages built around community, culture, and everyday wellness. DRIX IS rethinking what better-for-you can look like across categories. From functional sparkling waters to clean energy gels, every product they create is built for people who want more from what they consume.
DRIX is not just another better-for-you brand. “India has one of the largest soda markets in the world, yet consumers get almost nothing from it,” said Rahul S Stephen, Co-founder & CEO, DRIX.
“Gen Alpha won’t drink the sodas we grew up with, and that’s exactly the shift we’re building for. It’s time our beverages are than just sugar. DRIX is our answer to that. We’re not just building a beverage, we’re building a culture-forward brand,” said Bikash Parik, Co-founder & CMO, DRIX.
“At DRIX, we believe community is everything. It’s not just about what’s in the can, but how it fits into your lifestyle, your values, and your identity. From design to voice to the rituals we create around it, we want DRIX to feel like a movement, one that celebrates wellness, creativity, and connection. That’s the future we’re raising a can to.”
Available in two elevated flavors, Peach & Cream and Yuzu Citrus, each can of DRIX contains 5–7g of gut-friendly prebiotic fiber, is sugar-free, low-calorie, and designed to meet the evolving lifestyle needs of Gen Z, Gen Alpha, and health-conscious millennials.
Currently, DRIX is live on Swiggy Instamart in Mumbai and Bangalore, as part of the initial launch strategy. While Instamart operates across 10 cities, they intentionally started with two key markets to understand consumer response, refine thier offering, and achieve product-market fit before scaling further. DRIX has also been onboarded onto BigBasket, giving us access to over 3,000 vending machines across 10 cities, making BigBasket and Instamart its primary Q-Commerce channels.
For offline retail, Drix is focused on general trade, specifically A+ level GT stores—these are premium general trade outlets in high-footfall, affluent neighborhoods. We are currently working with 8–10 pan-India distributors, with retail availability in: Bangalore, Mumbai, Pune, Vadodara, Ahmedabad, Bareilly, Kutch, Kolkata, Siliguri, Coimbatore, and Chennai. In the HoReCa segment, DRIX is already present in upscale bars, restaurants, and cafes in Bangalore. They will soon enter MNC cafeterias, premium cafes, and high-end dining spaces across cities.
