Friday, May 15, 2026

YumYum unveils SNACKiT, a high-protein snack brand

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Naman S Gupta, Director, SKB Food Products Private Limited, announced the launch of SNACKiT, a high-protein snack under the YumYum portfolio, positioning it as an everyday energy solution rather than a product just for athletes. The product delivers 18.8g of protein per pack, fortified with millets, pulses, and seeds, and excludes palm oil.

Gupta highlighted that the formulation also offers high fibre for sustained fullness and bold Indian flavour profiles including Indian Tadka, Millet Hot & Sweet Chilli, and Millet Hing Jeera. The announcement frames SNACKiT as part of the broader movement toward “better-for-you” snacks that blend nutrition with taste.

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