Friday, January 9, 2026

Wild Date expands offline presence with onboarding at Barista café chain

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Clean-label snacking brand Wild Date has announced its onboarding with Barista, marking a significant step in the brand’s offline retail expansion. Wild Date’s range of wholesome, preservative-free snacks is now available across select Barista outlets in Delhi, Gurgaon, Ghaziabad, Ludhiana, Chandigarh, Muzaffar Nagar, Lucknow, Dehradun, Mumbai, Pune, Bangalore, Chennai, Kolkata, and key regions across Punjab, Haryana, Rajasthan, and Himachal Pradesh.

As Indian consumers increasingly seek healthier, transparent food choices even when eating out, this partnership brings together two brands that share a commitment to quality, taste, and everyday indulgence. Wild Date’s products — made with 100% clean ingredients, no added refined sugar, and slow-crafted processes — are designed to complement café moments, whether it is a mid-day coffee break, post-workout refuel, or a mindful snack on the go.

As café culture continues to evolve in India, consumers are increasingly seeking mindful, nutritious snacks that complement their coffee without compromising on taste. Wild Date’s products are designed to bridge this gap—delivering indulgent flavours with clean ingredients, suitable for all age groups.

Commenting on the partnership, C. S. Siddarth, Founder, Wild Date, said, “Cafés have become part of everyday life for today’s Indian consumer — places where people pause, connect, and make small but meaningful choices. Partnering with Barista lets us show up in those moments with snacks that are indulgent, clean, and thoughtfully made. For us, this is about making better snacking easier and more accessible, whether you are in a metro or a smaller city. The association with Barista also reflects the growing demand for better-for-you snacking options in café menus, as consumers look beyond ultra-processed accompaniments toward nutrient-dense, ingredient-forward alternatives.

With this expansion, Wild Date continues to strengthen its offline presence across cafés, fitness spaces, modern retail, and quick-commerce platforms while staying rooted in its philosophy of joyful, guilt-free indulgence for all age groups. 

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