Vinod Intelligent Cookware has announced its retail expansion into key Middle Eastern markets, including the United Arab Emirates, Saudi Arabia, and Bahrain, with plans to extend its footprint to Oman and Kuwait in the coming months. The move marks a significant milestone in the company’s international growth journey and responds to rising demand for high-quality, Indian-made cookware among local and expatriate consumers in the region.
To facilitate its market entry, Vinod has partnered with Bright Line Trading LLC and secured listings on leading e-commerce platforms such as Amazon and Noon. Its products will also be available across major regional retailers, including Carrefour and other prominent hypermarket chains. A robust marketing plan featuring in-store digital displays, branded shelves, and location-based promotions has been rolled out to support visibility and drive customer engagement in high-traffic retail areas.
Sandeep Negandhi, General Manager, Bright Line Trading LLC, commented, “Vinod’s entry into the UAE is a significant step in bringing trusted Indian kitchenware to a market that values quality, tradition, and innovation. With a growing appetite for premium cookware in the Middle East, we see tremendous potential for Vinod to become a household name across the region.”
The product range launched in the Gulf Cooperation Council (GCC) countries has been curated to align with local culinary preferences and includes Vinod’s SAS technology-based stainless steel and triply cookware. The three-layer construction—comprising 18/8 food-grade stainless steel, an aluminum core, and a magnetic stainless steel base—ensures energy efficiency, even heat distribution, and compatibility with induction cooktops.
The Middle East rollout includes pressure cookers, kadais, steamers, frying pans, and the Classic Deluxe Set, catering to the everyday needs of both home cooks and professional kitchens.
This expansion builds on Vinod’s recent entry into the Singapore market through a partnership with Waangoo, a Southeast Asia-based grocery delivery platform, and follows the brand’s launch of a dedicated e-commerce platform for the UK and EU. The company’s acquisition of direct-to-consumer brand Healux International further supports its multi-channel and global growth strategy.
