Mumbai-based clean-label food brand The Whole Truth (TWT) has raised $15 million in a Series C funding round led by Sofina, with participation from Z47, Peak XV Partners, and Sauce.VC. The company has previously attracted investments from prominent angel investors, including Nithin Kamath (Zerodha), Sriharsha Majety (Swiggy), and Jaydeep Burman (Rebel Foods).
Founded by Shashank Mehta, a former Unilever marketer, TWT was born out of his personal struggle with obesity and the realization that many so-called “healthy” packaged foods contained hidden sugars and artificial additives. The brand is committed to transparency in food labeling and offering clean, real-food alternatives.
“From day one, our mission has been to build a truth brand—one that fights to bring honesty back to food,” said Mehta. “We aim to make food real again and extend this philosophy to every category where consumers are being sold half-truths, from protein bars to protein powders and beyond.”
The fresh funding will fuel product innovation, category expansion, and distribution growth to reach a wider consumer base. According to Registrar of Companies (RoC) filings, the capital will primarily support business development and expansion, with 45,097 Series C Compulsorily Convertible Preference Shares issued at a face value of Rs. 50 each, with a premium of Rs. 29,506.55 per share.
Vikram Vaidyanathan, Managing Director at Z47, praised the company’s mission, stating, “Shashank and the team at The Whole Truth are not just building a brand—they’re leading a movement to restore trust in food. Their rapid growth proves that this mission resonates deeply with both consumers and investors. As one of TWT’s earliest backers, we’re excited to double down on our commitment.”
