The LaLiT Suri Hospitality Group has announced the promotion of Deepmala Chaudhary to the position of General Manager – Sales & Revenue, recognising her long-standing contribution, leadership excellence, and consistent impact on the Group’s revenue performance.
Chaudhary has been associated with The LaLiT Suri Hospitality Group since 2013, and has steadily progressed through key leadership roles, most recently serving as Head – Corporate Revenue since 2016. With over 18 years of experience in luxury hospitality revenue management, she has played a pivotal role in strengthening the Group’s commercial strategy across its portfolio in India and international markets.
In her expanded role, Chaudhary will oversee Sales and Corporate Revenue functions, leading integrated strategies across rooms, food & beverage, MICE, and digital revenue
streams. She will continue to spearhead group-wide pricing, demand forecasting, distribution strategy, and revenue optimisation, while working closely with Unit General Managers, cluster sales teams, marketing communications, and digital functions.
Among her key achievements at The LaLiT are the establishment of new national and international partnerships, significant optimisation of online and direct booking channels,
and the creation of robust centralised revenue and demand analysis systems. Under her leadership, the Group has recorded strong growth in online verticals and enhanced yield management across multiple destinations, including India and London.
Chaudhary began her career with ITC Hotels, where she held progressive roles across marquee properties such as ITC Maurya, ITC Welcome Hotel Chola, and ITC Grand Chola, gaining deep operational and revenue expertise before joining The LaLiT.
Commenting on the promotion, Vivek Shukla, CEO, The LaLiT Suri Hospitality Group, said, “Deepmala’s journey reflects dedication, resilience, and an exceptional understanding of the business of hospitality. Her promotion is a natural progression and a testament to her leadership and sustained performance.”
