TATA Starbucks has collaborated with Nykaaland 4.0, introducing its signature coffee experience to one of India’s premier beauty and lifestyle festivals. Celebrating the intersection of coffee, beauty and culture, the collaboration will offer festival-goers an opportunity to enjoy a selection of signature TATA Starbucks core beverages alongside Pink Drink, a blend of sweet strawberry and açaí flavours with creamy coconut milk.
Adding to the tie-up are specially designed pink cup sleeves for hot beverages, available exclusively at Nykaaland, alongside Pink Bearista, a playful pink take on the internet’s favourite bear-shaped coffee mug. Consumers get to experience the youth-favourites Pure Matcha, Ube, Refreshers and the like that seem to resonate with the Nykaaland audience.
Mitali Maheshwari, Head of Product Marketing, TATA Starbucks, said, “We are delighted to partner with Nykaaland, bringing together the worlds of coffee and beauty to celebrate creativity, self-expression and shared experiences. At TATA Starbucks, our passion for quality coffee goes hand in hand with creating meaningful moments of connection. Through our signature beverages and exclusive festival offerings, including the Pink Drink and Pink Bearista, we look forward to bringing the Starbucks experience to Nykaaland in a way that celebrates the unique spirit of both brands.”
A Nykaa spokesperson said, “At its heart, Nykaaland is a celebration of the communities, passions and cultural influences shaping today’s beauty and lifestyle landscape. By bringing together beauty enthusiasts, industry experts, creators and music lovers, the festival creates a space where diverse interests converge. Our partnership with TATA Starbucks brings the beauty and coffee communities together, adding a new dimension to the Nykaaland experience and celebrating the shared rituals, discoveries and connections that bring people together.”
