Swiggy has discontinued its standalone ultra-fast food delivery service ‘Snacc’, less than a year after launching the app in January 2025. The move underscores the structural profitability challenges associated with 10–15 minute food delivery models in India’s highly competitive quick commerce landscape.
Snacc was introduced as a rapid-delivery platform focused on snacks, beverages, and ready-to-eat items, operating across select urban clusters including Bengaluru, Gurugram, and Noida. The proposition was simple: limited assortment, hyperlocal dark stores, and tightly controlled delivery radii to enable sub-15-minute fulfilment. While the service reportedly witnessed early consumer traction and signs of product-market fit, scaling the model proved economically unviable.
High last-mile costs, operational overheads, and constrained average order values weighed heavily on unit economics. Ultra-fast food delivery, unlike grocery-led quick commerce, leaves limited room for basket expansion, making profitability harder to achieve without sustained high volumes and dense order clustering.
The company has internally indicated that affected employees will be absorbed into other verticals, with no large-scale layoffs announced in connection with the shutdown. The decision reflects a broader recalibration underway across the sector, as platforms reassess aggressive speed-based offerings in favour of more sustainable, margin-driven growth strategies.
Snacc’s closure highlights a critical inflection point for India’s quick commerce ecosystem: demand for convenience remains strong, but speed alone may not justify the economics unless supported by robust contribution margins and operational discipline.
