Swiggy has rolled out a new feature allowing users in India to order food and groceries, and book restaurant tables, directly through conversational AI platforms such as ChatGPT, Anthropic’s Claude, and Google Gemini. The move eliminates the need to navigate the Swiggy app, positioning AI chat interfaces as an alternative front end for on-demand commerce.
The integration is powered by the Model Context Protocol (MCP), an open-source standard that connects AI agents with live services. Through natural-language prompts, users can search for restaurants or products, compare options, apply available offers, place orders, and track deliveries end to end. The functionality spans Swiggy Food, Instamart for groceries, and Dineout for restaurant reservations.
With Instamart included, Swiggy becomes one of the first quick-commerce platforms globally to adopt MCP at scale, enabling AI-based access to over 40,000 products. The company said the initiative is aimed at reducing friction in everyday ordering and improving personalisation by allowing consumers to interact with Swiggy services conversationally rather than through traditional app navigation.
According to Swiggy, the rollout reflects a broader shift towards conversational commerce, where AI assistants move beyond discovery to execution. The company expects such integrations to play a growing role as users increasingly rely on AI tools for routine decisions, transactions, and service fulfilment.
