Friday, June 14, 2024

SLN Coffee appoints Sahib Singh as CEO to steer global expansion

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SLN Coffee has appointed Sahib Singh as its new Chief Executive Officer in a move that signals the company’s agenda for expansion and its ambition to elevate its position within the global coffee market.

In his new role as CEO, Sahib Singh brings a wealth of experience to the table. In the course of his distinguished career, he held key roles at organizations such as Unilever and its Indian arm, Hindustan Unilever Limited (HUL).

Expressing his enthusiasm about the new role, Sahib Singh said, ‘‘I am very excited to join SLN Coffee Group. Levista has already made significant strides in the market, and I am eager to build on this momentum. My aim is to drive SLN Coffee Group towards becoming a successful multinational corporation with world-class operations, capitalize on the brand’s strengths, and explore new avenues for growth.’’

SLN Coffee Group’s decision to appoint Sahib Singh highlights the brand’s commitment to leveraging top-tier talent to propel its growth plans. ‘‘Mr. Singh’s extensive industry knowledge, strategic vision, and leadership qualities make him the ideal choice to lead Levista into its next phase of growth,’’ shared  N. Sathappan and  N. Vishwanathan, Managing Directors, SLN Coffee.

The strategic focus of SLN Coffee is to strengthen its market presence and propel its flagship coffee brand, Levista, to greater heights. Levista’s stronghold in South India, coupled with its rising popularity in the Far East and Middle East regions, showcases the brand’s potential to expand at a global scale. 

With Levista’s innovative product offerings and cafés driving consumer interest, SLN Coffee aims to establish itself as a market leader and shape the future of coffee consumption globally.

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