Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Retail, has announced the launch of Campa Sure Water, further expanding its footprint in India’s beverages market. The brand will be rolled out, nationwide starting October 2025.
The launch follows Reliance’s earlier entry into the bottled water segment with its Independence Water brand. By adding Campa Sure to its portfolio, the company is positioning itself as a strong contender in the packaged drinking water category, catering to varied consumer needs across price points and occasions.
Campa Sure undergoes more than 10 stages of processing and purification to ensure safety, purity, and mineral enrichment. It will be available in multiple pack sizes at competitive price points: Rs. 5 for 250 ml, Rs. 8 for 500 ml, Rs. 15 for 1 litre, and Rs. 25 for 2 litres. The brand will carry the tagline: “When it comes to water, always be Sure.”
Reliance executives stated that the introduction of both Independence Water and Campa Sure aligns with the company’s strategy of offering safe, reliable, and affordable hydration solutions, while reinforcing its FMCG ambitions in India.
The packaged drinking water market in India is witnessing strong growth, driven by rising health awareness, rapid urbanisation, and increasing demand for quality hydration. With its extensive retail network and distribution strength, Reliance is well-positioned to scale Campa Sure quickly across the country.
The dual presence of Independence Water and Campa Sure underscores Reliance’s intent to establish a dominant position in the everyday essentials market, strengthening its long-term FMCG strategy.
