Better Nutrition, India’s first biofortified food brand, is poised to surpass Rs. 100 crore in revenue in FY 26–27 across its group businesses, charting a remarkable 5X year-on-year growth. This milestone follows the brand’s steady but compelling emergence as a staple in Indian households – driven by deep consumer trust, a breakout performance across quick commerce platforms, and national visibility after its appearance on Shark Tank India Season 4 in February. Since then, Better Nutrition has scaled nearly 10X—growing from Rs. 10 lakh to over Rs. 1 crore in monthly revenue, becoming one of the fastest-growing clean-label staples brands in the country.
Within just six months of launch, Better Nutrition’s consumer vertical has scaled to nearly Rs. 1 crore in monthly revenue, while the company’s cumulative monthly run rate across group businesses has crossed Rs. 2.5 crore, with a production run rate of nearly 150 tonnes/month. All this has been achieved through a lean, capital-efficient model designed to scale both sustainably and impactfully.
Founded with a clear mission to make its products the default choice in every Indian kitchen, Better Nutrition started with biofortified atta and rice, staples naturally richer in iron, zinc, and protein, and has since expanded into essential categories like pulses and cooking oils. Its commitment to clean nutrition, without synthetic additives or exaggerated health claims, is redefining everyday eating for Indian households.
“Our mission has always been to address the nutritional gaps in India, not through fads or supplements, but through the very food that people consume every day. Staples are what feed this country: atta, rice, dal, and oil, and yet, they’ve seen the least innovation from a health perspective. At Better Nutrition, we’re not trying to be flashy or momentary; we’re building something foundational. When you change what’s on people’s plates in a meaningful way, you don’t just improve health — you influence productivity, learning outcomes, and long-term well-being. That’s the scale of impact we’re working towards,” said Prateek Rastogi, co-founder, Better Nutrition.
“The idea behind Better Nutrition stemmed from a simple but powerful insight — true impact on public health in India can only happen when better choices are made easily accessible and affordable to the masses. Fortifying daily staples with essential micronutrients allows us to meet people where they are, without asking them to drastically change habits or pay a premium. Our goal is to democratize health, starting with food that already forms the bedrock of every Indian household,” said Aishwarya Bhatnagar, co-founder, Better Nutrition.
Backed by a robust supply chain and growing consumer trust, the company is scaling across multiple channels, including Quick Commerce platforms like Blinkit, Swiggy Instamart, BigBasket, and Zepto, as well as leading e-commerce marketplaces such as Amazon, Flipkart, and JioMart, alongside a high-AOV Direct-to-Consumer platform.
Better Nutrition’s capital-efficient model continues to be a key strength. Operating with a lean team and centralized logistics, it has created a scalable system that keeps overhead low while margins remain healthy. Driving this efficiency is a powerful backend, a farmer-led supply chain supported by over 20,000 growers through the Kisan Ki Dukan initiative. This ensures traceability, year-round availability, nutrient profiling, and pricing control.
