Clean-label nutrition brand Only What’s Needed, founded by Revant Himatsingka (Food Pharmer), has partnered with quick-commerce platform Zepto to enhance transparency in the protein supplement category.
Announcing the collaboration, Himatsingka said, “When I first met Revant, it was clear how he’s driving his mission of educating 140 Cr Indians to read labels… To further ‘Label Padega India’, we are now including even the lab reports for Only What’s Needed on the Zepto app itself.”
As part of this initiative, consumers will be able to access lab test reports (LAP reports) for the brand’s products directly on the Zepto platform—an effort aimed at building trust and enabling more informed purchase decisions.
Highlighting the brand’s measured expansion strategy, he added, “We launched with one product and just on our website. Now, 8 months down the line, this is the 3rd platform we are entering… starting with a pre-order to plan our stock better.”
The brand is now live on Zepto with pre-orders open, marking a strategic step towards scaling its reach while maintaining supply efficiency.
