Wednesday, June 19, 2024

Nutella® Introduces Limited Edition Landscape Jars

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Nutella®, a hazelnut cocoa spread from the Ferrero Group, is celebrating its 60th anniversary with the launch of limited-edition jars featuring landscapes from popular states across India. These special landscape jars aim to inspire consumers to appreciate and celebrate India’s scenic beauty. Each jar is adorned with vibrant imagery from ten states: Punjab, Kashmir, Uttar Pradesh, Maharashtra, Goa, Karnataka, Rajasthan, Tamil Nadu, Kerala, and West Bengal (Darjeeling).

Commenting on the launch, Zoher KapuswalaMarketing Head of Nutella, Ferrero India, said “At Nutella®, we believe that food and landscapes form a distinctive identity. India is home to various iconic landscapes that attract people from all over the world. To make our 60th-year celebrations more memorable and to enhance breakfast experiences, we have introduced these special landscape jars. We hope these jars help consumers appreciate the beauty of our country and enjoy the delightful combination of Nutella® with each state’s favorite foods.”

Ferrero’s journey began as a pastry shop in the small town of Alba in Piedmont, Italy, in 1946. Today, it stands as one of the world’s largest sweet-packaged food companies, present in more than 170 countries. The Ferrero Group’s portfolio includes Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. Ferrero India commenced its commercial operations in 2004. In 2007, the Government of Maharashtra granted mega-status to its production plant in Baramati near Pune. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi, and Kolkata, supported by a robust distribution network across India’s major and minor metros.

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