Nothing Before Coffee (NBC) announced the relaunch of its flagship store in Jaipur. The very first outlet where the brand’s connection with a young, evolving community took shape. This relaunch unveils a complete, vibrant, research-driven brand refresh, featuring updated themes, colors, logos, and visual expressions tailored to Gen Z’s dynamic mindset of exploring, experimenting, and discovering their true selves.
The refreshed brand philosophy transforms NBC cafes into fluid, expressive spaces that go beyond coffee – fostering comfort, self-expression, and belonging for a generation in constant evolution. Inspired by in-depth insights into youth preferences, the new visual world incorporates “Indianess” through thoughtful elements like star-shaped door handles, cultural frames, and tiles, while maintaining NBC’s unwavering commitment to quality brews and memorable experiences.
Key updates include a bold color palette – Nothing Before Blue, Powered by Pink, Curious Case of Coral, and harmonious gradients – paired with modular grids, expressive typography (“Stay Unfiltered”), and cohesive assets for facades, counters, brand walls, and signages.
“This store is where our journey started in 2017. As our community has grown and evolved, so have we, our refreshed brand theme is rooted in research and reflects the mindset of today’s generation – those who are still figuring things out, embracing change, and becoming their own version of themselves. While the expression has evolved, our focus on quality coffee and inclusive experiences remains unchanged. This relaunch celebrates our origins while propelling us forward in cities like Surat and beyond,” said Akshay Kedia, Co-founder, Nothing Before Coffee.
The relaunched store showcases in-store collaterals such as “Always Ask What’s Brewing?” facades, “Bring on the Buzz” counters, “The Curious Cluster” brand walls, and specials displays for new launches like Strawberry Chocolate and Pasta. This strategy coincides with Nothing Before Coffee’s rapid expansion across India, underscoring our dedication to cultural relevance and genuine audience connections. With this vibrant refresh, Nothing Before Coffee honors its 2017 roots while unveiling a brand identity crafted through deep insights, deliberate design, and the dynamic spirit of self-discovery.
