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Lite Bite Foods ends 2023 with 10 new launches, ventures into Tier 2 cities

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F&B retail company Lite Bite Foods (LBF) concluded 2023 with the unveiling of 10 new launches across India in December. The launch marked a significant expansion for the company, notably that of venturing into tier 2 cities which include Kochi, Mohali and Faridabad. With a forward-thinking approach and an unwavering commitment to innovation, the company has positioned itself as an industry trailblazer.

Since 2002, LBF has worked to revolutionize the industry, blending traditional and contemporary concepts seamlessly. The company has entrenched itself in key cities like Delhi NCR, Chennai, Mumbai, Pune, Bengaluru, Kochi, Ahmedabad, Indore, Lucknow, Kanpur, Mohali, and internationally in Singapore, Washington DC, Abu Dhabi, Dubai and Bangkok. Presently, they operate 44 Punjab Grill outlets, 17 YouMee outlets, 32 Street Food by Punjab Grill, and 27 Asia 7 establishments.

The expansion into key markets like Bangalore, Kochi and Gurgaon and the successful establishment in tier 2 cities underscore LBF’s agility and strategic prowess. This series of launches not only strengthens their market presence but also solidifies their reputation as a formidable player, consolidating their stance as a trendsetter in the ever-evolving culinary landscape. YouMee’s expansion into tier 2 cities brings the delightful taste of Sushi, Dim sums and Ramen, spreading joy to every corner of those urban areas.

On the success of Lite Bite Foods Group, Rohit Aggarwal, Director of Lite Bite Foods Pvt Ltd, said, “Lite Bite Foods stands as a frontrunner in the F&B industry, setting new benchmarks through remarkable expansion and groundbreaking launches. Our relentless pursuit isn’t just about growth; it’s a commitment to redefining culinary experiences. Each launch signifies our dedication to pushing boundaries and creating exceptional moments.”

“LBF’s commitment to innovation, empowered by a dedicated team, solidifies its position in key markets and global arenas. These strategic moves reflect Lite Bite Foods’ commitment to broadening its footprint, tapping into new markets, and catering to diverse demographics. With a focus on expanding accessibility and offering innovative culinary experiences, these launches underscore the company’s vision for widespread growth and customer satisfaction. The culture of LBF unites every team member toward common goals, fostering collective growth and achievement.”

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