To honour the achievements of cricketer MS Dhoni, Lay’s has introduced limited-edition Dhoni collector’s packs. The brand started the campaign for these packs by offering early access to fans through a social media post.
These limited-edition packs not only pay homage to Dhoni’s legacy but also provide fans with an opportunity to enjoy and celebrate their hero alongside friends and family.
In a previously released advertisement, Lay’s recognizes Dhoni as the undisputed G.O.A.T. (greatest of all time) for many fans. The video begins with a playful scene where Dhoni is seen relaxing on a couch, exchanging a smile with an actual goat standing in front of him. This setup effectively highlights Dhoni’s G.O.A.T. status given to him by his fans.
Lay’s Dhoni packs are now available in six flavors for a limited time period at leading retailers and e-commerce platforms across India.
