Friday, June 14, 2024

Godrej Food Report 2024 Reveals New Trends in the Tea Industry

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To elevate the tea experience this year, the Godrej Vikhroli Cucina has curated a report titled ‘Godrej Food Trends Report 2024’ that provides invaluable insights into the latest trends shaping the tea industry. Compiled by over 190 thought leaders, including renowned celebrity chefs, influential bloggers, and expert nutritionists, this report offers a comprehensive guide to the tea trends. 

‘‘Tea is more than just a beverage; it’s a cultural touchstone that connects people across the globe, transcending generations and traditions,’’ says Rushina Munshaw Ghildiyal, Managing Director, A Perfect Bite Consulting and Editor of the annual Godrej Food Trends Report. She further adds, ‘‘Our report highlights the evolution of tea, from the resurgence of Masala Chai to the rise of tea-based fermented drinks. As we embrace sustainable packaging and the growing popularity of wellness teas, we’re not only celebrating the rich flavours and health benefits of tea but also our collective commitment to a more conscious and connected world.’’

Let’s look at some of these emerging trends in the tea industry: 

Emerging Tea Trends

Masala Chai and Its Variants: According to 73% of experts, Masala Chai is making a comeback with a range of variations. This classic tea is set to charm both traditionalists and adventurers alike, evoking nostalgia while inviting exploration.

Tea-Based Fermented Drinks: 64% of experts predict a surge in tea-based fermented drinks. These gut-friendly beverages provide not only health benefits but also a unique and refreshing taste experience, making them a preferable choice among those seeking both wellness and flavour.

Herbal and Wellness Teas: Wellness teas are set to soar, catering to specific health goals and mindful indulgence. Experts predict herbal teas will flourish over time, offering a range of flavours and therapeutic benefits. These natural infusions are perfect for those who desire both taste and holistic well-being.

Sustainable Packaging: 71% of experts emphasize the need for sustainable packaging. This trend highlights a growing environmental consciousness and a shift towards responsible consumption. They expect to see more teas packaged in innovative,  and planet-friendly materials that reflect a commitment to a greener future.

Download the Godrej Food Trends Report 2024 at to explore these trends in detail. 

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